The scientific think tank Matter says that industry must learn crucial communication lessons from past “techno disasters” such as genetically modified foods (GM) and asbestos if new technologies such as nanotechnology are to be accepted by consumers. Matter writes that a “more accountable, responsible and transparent approach” is needed in order to avoid the problems associated with the introduction of past technologies, including GM, nuclear power and food irradiation. The think tank also suggested that openness by companies about their use of nanotechnology was a “no brainer.” Firms need to educate consumers about the benefits of this emerging technology, as well as the social and environmental impact. According to Matter, “Where a technology is perceived as new and scary, much more detail is required on why and how this approach is necessary, its use and the research that goes into proving its efficacy, safety and superiority over existing solutions.” The report said that choice was a crucial element of acceptance, as increased perceptions that technology was being forced on consumers, or smuggled into products, could backfire.
http://www.foodmanufacture.co.uk/World-News/Past-techno-disasters-Matter-think-tank-warns-nanotech-supporters